Chapter 237: Chapter 170: The Craziness of Subject Three! No Way This Will Get Popular

Even though they knew he was a scumbag, it was still worth a shot if he was willing.

After all, becoming a Miss Cheng meant you were destined to become famous.

Chen Jincheng could feel the fiery gazes from the girls. The intensity of their stares gave him the illusion that his clothes had been burned to ashes.

’If looks could rape, I would’ve been raped many times over by now, wouldn’t I?’

Seeing this, Chen Jincheng smiled, took out his phone, and opened the camera. He said to the girls, "Everyone smile. I’m going to record a quick video."

At their boss’s command, the nearly one hundred girls all sweetly struck poses for the camera, cooperating perfectly.

After filming, Chen Jincheng added music to the video and uploaded it to Tiao Yin with the caption: "Tiao Yin has beauties by the thousand, and Second-Life Star has half of them! (You don’t think I gathered all these beauties just for kicks, do you? I’m about to make a big move!)" 𝗳𝚛𝗲𝕖𝚠𝚎𝚋𝗻𝗼𝕧𝗲𝐥.𝚌𝚘𝐦

This was, of course, a gimmick to generate more buzz for this batch of projects.

The first sentence was a famous tagline from Wuyou in his previous life: "Tiao Yin has beauties by the thousand, and Wuyou has half of them."

In this life, that tagline now belonged to his Second-Life Star. With that association, anyone looking for beautiful women would search for Second-Life Star first.

Besides, in an era where MCNs were just establishing themselves on Tiao Yin, 3-star Guilds were already considered the strongest. But when it came to sheer numbers of beautiful women, those Three-star Guilds couldn’t necessarily compete with his Second-Life Star.

The line in the parentheses was also a hook, meant to make people wonder why he’d gathered so many beautiful women, what "big move" he was about to make, and what exactly it would be.

Just as Chen Jincheng had expected, his fans saw the video as soon as it was uploaded. Everyone knew Cheng was always surrounded by beautiful women, but this was on another level.

A die-hard fan like Guo Feng, for instance, had been completely won over. After Cheng had personally handed him a cigarette at the bar, he now exclusively went to the Extreme Bar and only watched streams featuring Cheng and the women of Second-Life Star.

He saw the video the moment Cheng posted it.

When he saw the hundred-odd beautiful women in the video, all vying for attention in front of the camera, he could feel himself starting to drool.

He commented directly: "Never been this jealous of Cheng before."

...

After uploading the video, Chen Jincheng got down to business. He pulled over a small blackboard and announced to the girls, "Alright everyone, you see the four projects listed on this blackboard. There are about a hundred of you, so we’ll have 25 people for each project. Pick the video you want to be in, then go register with Sister Hong."

The girls had already guessed what was happening when they saw the contents of the blackboard.

Just as they’d thought, the boss was planning another video shoot.

The concepts for the "Wipe the Glass," Shaking Bear Dance, "Yacht Hand-Gesture Dance," and "Costume Change" videos were still fresh in their minds.

They all grew excited and immediately swarmed Sister Hong.

Seeing the commotion, Sister Hong quickly said, "Everyone, calm down! I’m about to post four temporary group chats in the main company artists’ group, one for each shoot. Just pick which one you want and join the corresponding chat. I’ll set a member limit on each."

At her words, the girls instinctively took out their phones and opened the company’s artist group chat.

A moment later, they saw Sister Hong post links to four temporary group chats. They immediately clicked to join the one for their chosen project.

In truth, they had no idea what these four projects were actually about; they just picked one first and figured they’d find out later.

A few moments later, Sister Hong reported, "Boss, the groups are all formed."

Chen Jincheng nodded. "Those who chose Red Enchantment will need to wear Hanfu; you have time to go prepare them now. For ’The Sun Never Sets,’ youthful outfits and schoolgirl-style uniforms would be best. For the Vietnamese Drum Beat Dance, Vietnamese-style short skirts are ideal. Go get ready. As for Subject Three, you’re with me. We’ll start filming now!"

The other three dances had some sort of costume requirement, but "Subject Three" could be performed in any casual attire. It was nicknamed the "construction worker dance," after all—so simple anyone could do it. Plus, the moves were simple and addictively catchy, making people want to give it a try.

Hearing his instructions, the girls quickly bustled off, leaving behind a group of about twenty-five, including Coco.

Among the girls filming "Subject Three," Coco was the one with the most fans.

Girls like Jiang Xiaobai hadn’t chosen this dance.

This made some of the other girls look at Coco with curiosity. After all, she hadn’t been with Second-Life Star previously; she must have been a sudden new addition.

This made them realize that the competition within Second-Life Star was about to get much fiercer. It wasn’t just new talent joining; even established influencers were coming on board.

Chen Jincheng led the girls to a studio set designed to look like a hotel lobby. After having Lao Chen and his crew set up the filming equipment, he turned to the girls. "I’m going to teach you the ’Subject Three’ dance now. Ask me if you have any questions. You’ll have ten minutes to practice, and then we start filming."

The girls had been curious about the so-called "Subject Three," but they had all assumed it had something to do with the driver’s license exam. When they saw Chen Jincheng actually perform the dance, they were all dumbfounded.

’This dance is so bizarre.’

Coco’s eyes widened slightly. ’It’s a little hard to believe,’ she thought. ’Can such a simple dance really go viral?’

’It has absolutely no technical difficulty.’

The other girls shared her sentiment.

However, the person behind this concept was Chen Jincheng, and that fact alone gave them a huge boost of confidence.

After all, no one knew how a concept would perform before it went viral. The ones who jumped on the bandwagon to remake it after it was already a hit were just acting with the benefit of hindsight. The truly brilliant person was the one who could spot a hit before anyone else.

And their boss, Chen Jincheng, was exactly that person.

With this in mind, they all learned the dance with great diligence and quickly mastered it.

Afterward, Chen Jincheng had Lao Chen film each of the girls. The raw footage was sent directly to Xiaoliao in the editing department, instantly putting him and his team to work. They began editing the videos and adding the addictively catchy music.

Of course, Yijin’s clipping groups were also busy. When launching a major project like this, it was essential to involve the clipping groups in the promotional hype to push Coco, Second-Life Star’s new artist, and maximize the impact.

Chen Jincheng had a feeling that among all the Second-Life Star artists doing the "Subject Three" dance, the newcomer, Coco, would get the best numbers.

For one, she already had a fan base of three million, which was a huge advantage. Second, she was attractive. Third, her dance fundamentals were solid. With this kind of promotion, she was bound to blow up. Therefore, the first step was to make sure everyone knew she was now with Second-Life Star.

Soon, Coco’s "Subject Three" video was the first to be fully edited. Chen Jincheng watched the final cut with Sister Hong and Coco, then told her to upload it. Her caption read: "My boss says whether a dance video goes viral has nothing to do with the Big Pendulum; he just happens to like the Big Pendulum! (He also said he’ll teach you all how to win at popular challenges!)"

After the video was uploaded, Chen Jincheng had Coco submit it to the "You Pick, I’ll Dance - Dance of Youth" challenge.

At the same time, however, he used her video to launch an entirely new challenge: "Subject Three for All Professions."

In his previous life, "Subject Three" had swept the nation like a plague, with people from every profession and industry filming themselves doing the dance. So, naturally, he wanted to kickstart that trend in this life to increase the prestige of "Subject Three."

Or rather, to increase the prestige of Chen Jincheng himself.

Yijin’s clipping groups had already released clips featuring Coco, and word was already spreading online that Second-Life Star had signed a famous influencer. Furthermore, Coco’s identity had been dug up—she was an artist from CYH.

This immediately reminded people of how Chen Jincheng had taken down CYH. ’Could it be he was planning to poach their talent all along?’ they wondered.

Therefore, with all this buzz, Coco’s "Subject Three" video was noticed immediately, and everyone knew it was a new production from Chen Jincheng.

The caption—"My boss says whether a dance video goes viral has nothing to do with the Big Pendulum; he just happens to like the Big Pendulum"—left everyone stunned.

Anyone with eyes could see who this was aimed at.

After all, the internet had been abuzz all day; everyone knew that Luo Xiaozhu had backed Taikong Sen and thrown shade at Chen Jincheng.

This was Chen Jincheng’s response to Luo Xiaozhu.

Luo Xiaozhu, with his massive fanbase, naturally heard the news right away. He was in the middle of filming a video with two young models, which was to serve as their payment.

Upon hearing that Chen Jincheng had responded to him with a dance video, he immediately opened Tiao Yin and found Coco’s "Subject Three" video.

He clicked on the video and watched for a moment, his face a mask of astonishment. "The hell is this? A dance? I’ve never seen anything so utterly devoid of technical skill. If this crap goes viral, I’ll be damned."

’Has the guy lost his mind? Responding to me, the Asian Dance King, with a dance video like *this*?’