Tianba Studio owns several games, and these games are quite popular, so the characters in the games are naturally beloved.

However, when it comes to game derivatives, Tianba Studio hasn’t done particularly well...

Chen Ba is well aware of this.

The main character Hu Xi from "Mountain Village Memories" and its related merchandise are eagerly pursued by players, which is not the first time this has happened.

Previously, Huang Qing had mentioned to him that the game’s IP under the studio has a high derivative value, but they haven’t exploited it.

Take "Divine Grace Continent" as an example.

After the game became popular, many NPCs became popular too, with lots of fan-created works online.

For example, the King, jokingly referred to as the "Old Father-in-law" by players, is a frequent feature in fan-made videos!

But unfortunately, Tianba Studio did not utilize this free heat to open up new revenue streams, which was undoubtedly a waste of opportunity for Huang Qing.

Actually...

Tianba Studio has dabbled in game merchandise. Besides selling graphics cards, CPUs, and RAM, Xianyu Digital also sells some official game merchandise.

But that’s just small stuff.

Things like keychains, fridge magnets, pillows, and mousepads, though nice, do not satisfy Huang Qing.

"Figures, dolls, models..."

Huang Qing mentioned a lot, believing the studio should focus on this area and not waste the heat and popularity of the game IPs.

Initially, Chen Ba was indifferent.

He held onto old beliefs, thinking these things were trivial and wouldn’t make much money. After all, how many players would be willing to buy figures or models?

It wasn’t until this time, when the main character Hu Xi from "Mountain Village Memories" went viral and the merchandise sold like hotcakes, that he changed his mind.

This stuff seems to have quite a market?

Chen Ba admitted he underestimated this market. The most unexpected part was how much Hu Xi was loved and pursued by players.

But it’s not a big problem...

It’s never too late to mend!

Although initially, he didn’t focus on this aspect, missing many opportunities, once he started taking it seriously, he wouldn’t make the same mistake again.

The first batch of authorized, outsourced game derivative products, no one expected.

Exactly!

The subject was the Old Yellow Cow from "Cold Window Study Simulator," which has accompanied the protagonist for years and formed a deep "bond" with the players!

This Old Yellow Cow was the first product developed and designed when Tianba Studio started focusing on the game merchandise market.

The product was made into a figurine.

As game merchandise, it was priced even higher than the game itself and was limited to ten thousand units!

This move by Chen Ba was intended to test the players’ purchasing power and their recognition of game derivatives.

But he never expected that the Old Yellow Cow figurine, priced at 99 yuan and limited to ten thousand units, would be snapped up by lurking Cowherding Sect followers within a few hours of going on sale.

[This product is sold out!]

Even though Chen Ba was mentally prepared, he was still shocked when he saw the conspicuous reminder on the screen.

"No way..."

"Are there still so many Cowherding Sect followers?" He looked at Huang Qing and voiced his inner doubts.

Sellout wasn’t the issue.

If it were during the peak of "Cold Window Study Simulator," not to mention ten thousand units, even a hundred thousand would likely be cleared out by enthusiastic players instantly.

But the problem is...

"Cold Window Study Simulator" is an old game from many years ago. How come there are still so many active players and Cowherding Sect followers?

"It’s not like that."

Huang Qing shook his head and explained, "What do you think Cowherding Sect followers are? Players who have been consistently playing ’Cold Window Study Simulator’?"

If it’s about players who have consistently played this game, there are definitely not ten thousand of them now, probably just two or three thousand at most.

Even if each of these players buys merchandise, they couldn’t possibly buy out ten thousand Old Yellow Cow figurines! What’s more, it’s unrealistic for everyone to buy merchandise!

Among the players still playing the game, only about one-tenth participated in this buy, and participation doesn’t guarantee a purchase.

"The ten thousand limited-edition Old Yellow Cow figurines were cleared out by the former players who have since quit playing."

Huang Qing explained, "This is why I said, although most people no longer play ’Cold Window Study Simulator,’ the Cowherding Sect still has many members."

It’s a joke!

Unless the original players all die of old age, the Cowherding Sect will never be extinguished. Even if suppressed, it can revive from a small spark!

Don’t underestimate the faith and loyalty of the original Cowherding Sect followers; it’s surprisingly high.

"Is it that outrageous?"

Chen Ba mumbled, doubting whether Huang Qing was exaggerating the "joke" nature of the Cowherding Sect?

Could it really be that exaggerated?

He knew the origins of the Cowherding Sect better than anyone; it started as a humorous group formed by a few joking players incited by a man with the last name Wang.

Indeed, a humorous group!

Chen Ba never took player-founded organizations like the Cowherding Sect, GuMua Sect, and Dubhe Sacred Land seriously, thinking they were just fooling around.

It’s just like the "FFF" Inquisition that became famous along with the airing of a Neon anime series years ago.