CHINESE

Yang Feng somehow transmigrated into a different world and received a legacy of an ‘ancient high tech’ family, which does not directly raise his power, but gives him the technology to build things which are way more advanced than the seemingly medieval world. But to build something you need resources and energy. To receive resources you need strength. To gain strength you need knowledge. To gain knowledge you... need strength? or a background? Or maybe a fully armed army of high tech robots who aren’t afraid of death? But is this legacy really for him to keep?

A failed investor from 2017 got drunk and woke up in the 1980s. China is just opening up, and the economy is blooming. There is also the dissolution of the Soviet Union, the bursting of the Dot-com bubble and other financial crisis. He used his knowledge of the future and slowly build up his empire.

Leon was an average high school student, who love to watch anime and read novels.However, when Leon was about to cross the street, a truck greeted him straight in the face and killed him.He got reincarnated as an Uchiha, and dead again because Itachi killed him.Leon got reincarnated once again as the grandson of the recovery girl.He got kidnapped and tortured by All For One.After his third death, he got reincarnated as the son of Bibi Dong.In this fourth life, he wants to change his fate to become the strongest.

As soon as Luo Yan graduated, he immediately got an offer from a prestigious gaming company. He thought all his hard work finally paid off. And he would finally reach the pinnacle of life. But then, on his first day of work, a potted plant fell on his head and he died.Surprisingly, when he thought he would cross the Yellow River, he suddenly woke up and found himself in the body of a 17 year old boy. This body had the same name as him but completely different background. Because the original was the second young master of the Luo family — one of the most powerful family in S City.Luo Yan almost cried. God probably took pity on him and decided to give him a loving family with a wealthy background. He didn’t have to work hard anymore. Studying like his life depended on it and pretending to be a holy father just to cater to people.So Luo Yan decided to be a salted fish and just shamelessly sell meng.A certain male god who always bought Luo Yan’s meng: Yan Yan is so cute! Why is Yan Yan so cute?Cold faced on the outside, a cinammon roll on the inside Gong X Super beautiful, black-belly Shou.

System: Host, what is that thing in the sky?

Li Ran traversed to another world and became the Holy Son of a Demon Way Sect.The system has awakened, and the first task released is actually to fall in love?The Sect strictly forbids relationships between men and women.Li Ran took the risk of being expelled from the Sect and wrote a love letter to his junior sister, but it was sent to the master by mistake! ……………………………………………………………Dear readers! Without any ads, maybe you will prefer .

Li Xiao Yao left S.W.A.T to become an ordinary security guard. While working, he happened to enter the VIP room and found Lin Wang Er still in the middle of changing. As revenge, she took him on a ride and kicked him out of the car. After hours of walking, Li Xiao Yao finally managed to get back home just to be kicked out of the house. He then got an offer from his previous supervisor to become the bodyguard of the Tian Xi group CEO’s daughter both in game and in reality. But unknown to Li Xiao Yao the girl was actually…

Sun Hao traveled to a world of cultivating immortals. Unable to cultivate, he practices the guqin, chess, calligraphy, poetry, wine, and flower tea are all in the supreme realm. He didn’t know: The pet on his farm was the Nine Heavens God Luan. The lotus in the pond is a peerless demon. The guard outside the door is the ruler of Thunder Tribulation. Later, he discovered: The swordsman who picked up his broken hatchet became the peerless generation of swordsman; the scholar who often listened to him to chant became the ancestor of Buddhism; the girl who came to learn to play the guqin with him became the supreme demon clan. … Sun Hao sat on the throne of Heavenly Emperor, with a shocked expression on his face: Am I a Dao Ancestor? I take the heaven and the earth as the disc and all beings as my sons, and create a shocking situation? I do not know how?

A heaven-defying ring that allows objects to be brought back from games into reality! Before ‘Dawn’ was released, it already obtained the status as the ‘second earth’. Jiang Fei, a young teen who loves games came into the world and quickly rose up in power, status and fame. With his unmatched skills, he decimated all foes that oppose him. However, such rise would attract the attention of many, even as he tried to play everything off as low-key, something just don’t work out as plan... “If trying to keep myself away from the spotlight no longer works, then come! Let the world know of my existence!” – Jiang Fei

Ye Sui has been transmigrated into a book and became the venomous villain. And because she looked a little similar to the white lotus female protagonist, she was regarded as a replacement by the male protagonist. Ye Sui was also married to the main character’s third Uncle, Chen Shu, who was jinxed to ruin the life of whoever marries him Immediately after she got transmigrated, she became the malicious and conceited villainess with a husband named Chen Shu, who was about to divorce her. Ye Sui could see ghosts, however, as soon as she touched Chen Shu, the ghosts would disappear. Chen Shu, who was preparing for divorce,was shocked upon his return to his home. As his wife suddenly hugged his thigh and begged, “No divorce, even if you beat me to death I will not sign the divorce paper.” Chen Shu: “…” It was rumored that Ye Sui has a hard life. She married Chen Shu, a good for nothing husband who escaped death at the age of 30. But this sickly husband of hers actually had tens of billions of dollars in wealth. Ye Sui almost believed that her life is doomed until she slowly realized it. Her husband is omnipotent and the family is getting richer and richer. That Tea is actually a priceless antique tea.. A replica vase in Tang Dynasty was actually authentic… She soon found out her husband, Chen Shu, was a super rich and invisible wealthy man.

Shu Shi has been the villain in the book from time to time and had to play by the plot in order to become the protagonist in another book.

I am the best when it comes to taking divergent paths. With just a flip of my hand, I shall take the path less commonly travelled. I search far and wide, only to find myself unbeatable and unrivaled. So now I ask, who else can match my awesomeness?

He was the cold-blooded prince of the Jin country. Decisive and smart, he had looked down on the world with apathy and disdain.

Fang Ping finally settled an issue after wasting half an hour of his life. He wasn’t dreaming nor acting —for God’s sake, if acting in a movie could restore his youth, then the film crew deserved a trip to heaven immediately! After verifying that he had reincarnated, Fang Ping felt a wave of panic before settling down and accepting the truth. What was the truth? It was that he had indeed reincarnated into a younger version of himself, and since he was equipped with his knowledge of the future, he was going to seize the day and become the next-big-thing in the business world! He was going to be rich! That was that, until his friend interrupted him. “So are you signing up for the martial sciences exam?” What? Was this a joke? Or had he been handed the wrong script? Was this even the right universe? What was martial sciences? Why did the exam cost 10 thousand bucks to sign up? Loaded with questions, Fang Ping will soon realize that he might not have struck the jackpot as he had initially thought…

The mentally disabled 13 year old daughter of the Ye family, one day re-births! She rules over the Omnipotent God’s Cauldron, she possesses a spirit cultivation space. She’s no longer the good-for-nothing, abandoned girl who everyone bullies whenever they see her! With her incomparable poisons, even miracle doctors have to move to the side.Spirit beasts beg for contracts, but too bad, even the God of Beasts have to call her Boss. Scum father, you dare to abandon your wife and daughter, she will surely make him destitute and homeless. People of the world, you dare to bully her, to insult her, she will definitely pay them back a hundredfold.Reborn again into the world, she returns as a sovereign, but who knew she would attract the nefarious-blood-thirsty-demon him. He’s definitely the sly emperor who doesn’t hesitate to kill and cut down anyone, but he transforms into a harmless foolishly cute prisoner prince of an enemy country……

Year 24XX. With several hundred years of improvements, virtual reality has become more mature. It had gradually become humanity’s second world. Socializing, working, studying and other everyday things could all be done while sleeping.Along with the rise in virtual reality systems, virtual games also developed successfully. Additionally, with the vigorous support of the government; every season, games continued to be born, be changed, competed with each other, and be reborn.Ye Cang is a black bellied, underachieving, 2nd year student at a city college. He appears to have been cured of his albinism yet his story is still full of mystery. In the game ‘New Age – Conviction’, he began walking the path of a professional gamer. An all-rounder ranger, dark cooking, with a nasty disposition, willing to do anything. He’s slowly creating his own legend.“Actually… instead of games, I prefer cooking and dramas” – The White Emperor

[Ding! Dragon Monarch System has been activated.]Aditya finds himself in the body of a 19 years old dragon. Aditya learns the misfortune fate of the former Aditya. Being a man from the 21st century, Aditya decides to change his fate.Being married to the 7 goddesses of this world, Aditya walks on a path to prove himself to his wives and to his family.“Goddess of War”“Goddess of Alchemy”“Goddess of Wealth”“Goddess of Wisdom”“Goddess of Lust”“Goddess of Music”“Goddess of Nature”

On this land of real souls, with millions of different martial art institutions, there’re so many strong fighters just like the trees in the forests.

He is an undead who is devoid of all humanity, he is the one and only supreme overlord, he is a man who has severe mysophobia. There are many people who try to act cool in front of him, whatever soldier king, assassin, system user, transmigrator, reincarnator, the strong returning, the strong coming down from the mountain, person coming back from the immortal world, reincarnation of the devil king, immortal emperor possessing someone’s body, and so on, all of them do not know what will happen next.

In her past life, Jun MuYan had a hard life and died miserably. Her unborn child was ripped from her to be refined as an elixir, and even her own flesh was used as someone else’s stepping stone. In this arduous life, she has an outwardly cold, adorable Bao (treasure/baby) beside her. “Xiao Bao, that woman who wants to form a contract with the sacred beast is Mommy’s enemy.” Thus, the top sacred beast becomes Xiao Bao’s pet. “Xiao Bao, this God Musician’s inheritance is too powerful!” Tiny hands move, and the place of inheritance opens. Jun MuYan becomes the only successor of the God Musician. “Xiao Bao, this man is always pestering Mommy and doesn’t let go!” Xiao Bao immediately strikes to drive said man away... hey, you can’t be driven away!? You’re my father? What father? Can you even eat that?

There’s an ancient saying in Great Ruins, ‘Don’t go outside when it’s dark.’ In Great Ruins, the disabled elders of Disabled Elderly Village picked up an infant by the riverside and named him Qin Mu, raising him up with blood and sweat. This day, as the night descended and the darkness shrouded Great Ruins, Qin Mu left home... Become a villain undulating in the spring breeze! That’s what Blind told him. This is the rise of Qin Mu’s road to becoming a villain!

This is the tale of an earthling, who transmigrated as a dying third-rate god but somehow rose through the ranks, gaining followers and eventually causing the Fourth Great Apocalypse. “Have you ever heard of the God of Games?” “The God of Games..?” Eleena shook her head in puzzlement. “I have never heard of Him…” “What if the God of Games could give you the power to defeat your enemies?” Xi Wei coaxed patiently. Eleena remained silent for a while, before resolutely lifting her head and fixing her gaze on Xi Wei. “Then I am willing to become a believer of the God of Games!” “Belief isn’t something to only be spoken by mouth. Close your eyes and envision His name in your mind, and feel His power with your heart,” he said solemnly. “O Master of Games, grant us new life!”

Luo Yi, a high school dropout in his original world, was isekai’d into the world of the Witcher 3. Starting out as a weak boy named Roy in the village of Kaer, Lower Posada, he was determined to grow stronger, no matter what it took. The first step toward becoming a legend was to kill. And his first kill was… a rooster. ‘You gain 1 EXP.’ Of course, Roy had his own cheat system like all the other isekai protagonists. His first step to becoming a legend started now… ……………………………………………………………Dear readers! Without any ads, maybe you will prefer .

He doesn’t know why his mind has been transferred into that of a petty thief named Soran within the VRMMO . The new ‘Soran’ though possesses both the body’s previous occupant’s memories and his own. Using his experience as a Legendary Rogue who had reached the apex known as the Realm of Legends, he will now have to survive in this world which had once been a game to him. Soran will have to grow stronger while avoiding the upcoming dangers and protect his younger sister, Vivian, from the chaotic times which will soon devastate the world. He shall eliminate everything and everyone that threatens them, but perhaps Vivian might not need his protection? When the demons of the Abyss rise and the gods fall, a massacre will take place across the world. Divinity has fallen, and evil is surging from beneath. The Time of Troubles has begun.

He rose from hardship, but was felled by betrayal. From then on, one man, one gun; treads the path between Evernight and Daybreak to became a legend. No matter what was destined to be his fate, he intends to become the ruler who dictates.

Eli was transmigrated to a world of magic and became immortal.He had endless life and could never die.“Huh? I’m talentless? Then, I’ll just train for as long as I need, even if it takes 1000 years. That should be enough for me to become strong.”“The skill is hard to learn? Then, I’ll take a few dozens of years to research it. There’s no way it’s that hard, right?”“What? I can sacrifice my life force to gain spirit power? That’s a bargain!”“The enemy is here? Hell, I’ll just hide for 10000 years. Let’s see if he can outlive me. I’ll come out once he’s dead.”This is the story of an immortal who first struggled to live in the world of magic until he became strong enough to slaughter endless worlds. ……………………………………………………………Dear readers! Without any ads, maybe you will prefer .

Luo Qiu became the boss of a ‘club’ by chance. It was a weird club that sold strange items and with a servant girl that had 300 years of working experience. Countless people with dreams, hopes and ambitions came to the club to exchange anything precious they own for what they want. They would offer their lifespan, items, and even their soul. Every successful trade would increase Luo Qiu’s lifespan by a little. “Tribute successful, your lifespan has increased by 99 years.” As thus, Luo Qiu began his endless life as the club’s boss.

When an S-class elite assassin-raised captain of a special ops suicide squad comes home from a high-stakes Africa mission, he finds himself offered something that could potentially set him up for life- a curious assignment that he could use to finally exit his days of war and slaughter. Then placed into a high-school setting, Lin Yi is tasked by the chairman of a top-tier multi-billion company with bodyguard duty for non-other than his own daughter, a certain little Miss of said high-school. His enemies, once ranging from drug lords, mafia bosses, political figures, and national leaders, are soon replaced with spoiled kids who happen to have rich papas and mamas, and Lin Yi finds his intense expertise and high-threat skillset misused, and very underwhelmed... But he does get a harem cast as diverse as his old enemies, so Lin Yi decides that, for the sake of messing around with girls as an invincible entity in a down-leveled environment, leaving his bloody and death-filled war days behind is something he’d definitely want to strive for.

The universe. This infinite field of stars is the dream of every Hunter.

The status of a wizard is transcendent in all continents and in the universal plane. Mysterious, wise, cruel and bloodthirsty are synonymous with wizards. But what does a real wizard look like? After coming into contact with the world of wizards, Angel came to the conclusion: Wizards are a group of people who illuminate themselves with intellect-driven ideas, but are in a dialectical world with a materialistic attitude. In other words, this is a group of alternative scientists who walk alone in a rigorous manner in the pursuit of understanding reality. ….. Multiple worlds, boundless overlap. Under the guidance of intelligent creatures, they have walked out of their respective paths of civilization. Among them, the wizard world, with its unique cultivation of civilization, runs through the endless plane. Even if the wizard world is so strong, the reality of the universe, is that the mysteries of the dimension are still unbreakable. Until, a multiverse traveler, visited this side of the world. (The traveler is not the protagonist, the traveler is not the protagonist , the traveler is not the protagonist, things that are important are said three times!)

In this latest work by Lord of the Mysteries author, Cuttlefish That Loves Diving, be prepared for a well-thought out and detailed apocalyptic, cyberpunk world with a setting superseding Lord of the Mysteries! Our protagonist, Shang Jianyao, is crazy—literally crazy, at least that’s what the doctors said. Living in a huge, underground building of Pangu Biology, one of the few remaining factions in this apocalyptic wasteland known as the Ashlands, he acts in unfathomable ways that’s head-scratching, comical, and shrewd. So is he really crazy? Probably. He has a grand dream: to save all of humanity. Intricately tied to this dream is something everyone in the Ashlands believes in: Deep in a particular ruin buried away by danger and famine, a path leading to a new world awaits. To step into the new world, one only needs to find a special key and open that certain door. There, the land is bountiful, as if milk and honey flows freely. The sunlight is dazzling, as if all coldness and darkness are washed away. The people will no longer have to face desolation, monsters, infections, mutations, and all kinds of dangers. There, children are joyous, adults are happy, everything is fine as they are supposed to be. Every Antiquarian, Ruin Hunter, and Historian roaming the Ashlands knows: That’s the New World.

Demons, devils, ghosts and monsters Plunge the mortals weak in horrors; Arms of gods and blades of devils, Shroud the world in untold evils. Lu Sheng was an ordinary civil servant in the modern world. After waking from a drunken stupor one day, he found himself trapped in a dangerous world where demons, ghosts and supernatural monsters terrorize the land. In this world, ordinary mortals live in dark fear and helplessness, without any means to fight against the supernatural. As Lu Sheng struggles desperately for survival, he stumbles upon a game mod he had designed for a mobile phone app in his previous life. It unexpectedly becomes his special ability, which enables him to instantly level up any skill he learns, albeit at a cost. Thus, Lu Sheng begins his journey, striving for power beyond the reach of a mortal as he treads the way of the Devil…

Originally born from a wealthy family, she ends up leading a vagrant life for fifteen years. However, when she is eventually found by her family, she falls into another devious plot and eventually dies tragically.

Liu Man transmigrated from thousands of years ago to the modern world. Before she transmigrated, she was completely broke. After she transmigrated, she was still worried about her wealth. And so, for her to survive, she decided to start earning money by becoming a cyber star: trading and selling products, recording daily activities with her kittens, and showing off bits of her skills. One day she realized, that unconsciously, she had become one of the most famous celebrities.

A high-ranking officer in the Marines and a master of both Western and Chinese medicine, Feng Yu Heng is transmigrated with a duang sound to the Da Shun Dynasty. Her father is distant, her grandmother is unloving, her mother is sick, her brother is young, and her sisters are hateful, with each more ruthless than the previous. After transmigrating and being reborn, she definitely cannot continue being a good-for-nothing like the previous owner of this body. Want to compete with me? It will be complete domination! Want to cause me harm? A single scalpel will turn you to mincemeat! Want to play dirty? A needle will paralyze half your body! Want to kill me? A single scratch will disembowel you! The formerly easy-to-bully completely transforms and becomes the most desired of Da Shun Dynasty. A hospital to be opened with the Emperor will bring the adoration of the masses and a great deal of wealth. But what’s this about a marriage to this absurd prince? What does the cripple have to say?

———【Holy Sword】———【skill】———【blessing】As a brave summoned to another world, Shien is basically invincible.The goddess told him: “You are the one who is most likely to defeat the devil.”The princess told him: “I have never seen a foul man like you.”Even his teammates said: “How about you go to build a country?”Unfortunately, Shien is so determined to walk his own path.“I want to be an adventurer, fight monsters without risk and upgrade, and then sneak to defeat the Demon King after i have achieved the max level, and hide my merit and fame.”However, the Demon King does not necessarily have to be defeated, in fact, it can also be…

He died on the wedding of the girl he had a crush on, after a long and successful career. After convincing Yama to send him back to the world, he decides to fix the areas in which his life went wrong. Realizing the lack of love and romance in his past life, he sets out to conquer the hearts of various women.

“Ride this, my beloved consort!” Instantly rewarded with a punch in his charming face. He looked hurt, “I just wanted you to try out the mythical beast mount!” Having died a cruel and excruciating death in her past incarnation, she was reborn into a body imbued with an impeccable talent for cultivation. A good-for-nothing? Fire, water, ice, wind, thunder, and nature; switching between the six elements is easy as pie. Supreme grade pills? She scatters them in the air like candies. Legendary beasts? They’re begging her to form a contract. She is the arrogant Queen almighty! You say that heaven is undefiable? Then she will defy it! “Bad news, my Lord! The consort has beaten the Empress of the Heavenly Phoenix Nation into a pulp!” He raised an eyebrow and brimmed of pride, “It’s nothing. Send a million troops to back up my beloved consort. Tell them that I’m the one who’s pampering her!”

Heed my call! O’ Dragon of Eternal Sin, the Progressive Disaster, the Forerunner, the Land of Eternal Peace, the Flames of Soul Burning, He Who Owns The Deep Soul, the Sound of Origin, the First Cause of All Things, the Principle of Circles… o’ great Negary, your servant calls for your return! Within the darkness, someone was harmoniously chanting, he was smiling, as he knew he would finally become one with his God. And all of this, came from the remnant soul that was deceived to travelling to a different world and had his Protagonist Aura stolen.

“Commander Lu, there are rumors that we are sleeping together, we have a fling!” He looked up from under the blanket and slowly got up. “What do you want from me?” “Deny it, say it’s fake, stop it from spreading…” He pushed her against the wall, blocking her mouth by a rough kiss. “Mrs. Lu, we have to substantiate the rumor.” Before she was born again, what she had been doing was staying away from him! After she was born again, what she always wanted to do was give him offsprings! Lu Xingzhi strived for two personal mottos his entire life: First, it was illegal to undermine military marriage. Two, Jiang Yao was his in this eternity, till death do they part.

On the surface, Xi Tianyi was the only son of Sword Empress Xi of the Buzhou Immortal Sect, the number one expert in the Huang Realm. His birth was noble, his status exalted. But the truth was that Xi Tianyi was actually a reincarnated man from a world known as Earth.On Earth, he was no one special, but with his new life, Xi Tianyi aims to reign invincible: past, present, and future. Among his goals was to travel back to Earth and reunite with his family.However, as Xi Tianyi proceeds further on his Immortal path, he discovers that rather than the protagonist, why does he seem more like the cannon fodder villain?

A prestigious senior mechanical engineer in the industry, Xu Yi was sent to a world dominated by magic. In a world with an almost non-existent industrial system, how can Xu Yi display his value? When magic collides with modern technology, when magic merges with machinery, that is the beginning of this story.

Luo Qing Chen is a wandering spirit that died thirty thousand years ago, roaming the Chaos Space In order to not turn into dust, she is bound by an ice cold system to travel through time and space to complete missions. Girls that pretend to be weak? Slap them without explaining. A silly cannon fodder? Helping them amass treasures. Meeting a real male god? All of them will pamper. System: Dear masters, what do I do if my host even dares bully the heavens? Waiting for an answer, it’s urgent! A certain male god: Change systems. System: ヽ〔?Д?〕丿

In a modern world where cultivators need a place to cultivate or vent their boredom, there are private businesses that set up instance dungeons with the aid of technology and cultivation magic to enable cultivators to train and commoners to experience the life of cultivation. They are called dungeon suppliers.Xie Jin's one and only dream was to be a dungeon supplier and when his only relative passed away, the relative's inheritance gave him a plot of land and surprisingly, a 'System' Module which the relative had previously used. With the help of the system, Xie Jin decided to pursue his dream of becoming the number one dungeon supplier.

After four years, He Yiming finally became a Sect Master, activated the sect system, and received sign-in rewards!The system summoned the souls of humans from Earth, reshaped their bodies, and made them disciples of the sect!With that, the sect’s style of operation drastically changed!Even though they couldn’t even kill the monsters in the novice village head, they just had to do a suicide attack to defeat it. That, and a whole lot of shenanigans as they innovate the world of cultivation!

In her past life, she had no one to rely on and died alone in jail. But now, she has been reborn, given a second chance. Got an heirloom. Activated a mystical Space Dimension. Studied medicine and became a genius doctor. Opened a clinic. Founded a company. Bought a house and land. Found her blood relatives. Her worth became higher and higher. Her fan club became bigger and bigger. “Young master, the Zhao family’s young master faked an illness and went to future young miss’s place for treatment. . .” said a servant. “Break his legs! Fail his organs! A fake illness? I’ll make him sick completely!” A man said. “Yes! But young master. . . what are you doing?” The servant said, confused. The man finished swallowing a bunch of expired pills and said, “I’m sick, gotta go find my wife for some treatment!”

After an accidental electric shock, Jackson traversed into a parallel world filled with supreme beings—beings whose might and strength could hold the skies on their shoulder. At first, Jackson preconceived the idea that he’d only traversed on the other side of the world, the United States, until that is various peculiarities popped up. While watching the news channel, Jackson wondered whose the big green guy jumping up and down the buildings of New York without care. Who is that bodybuilder statue donned in a red-blue uniform standing tall and proud in the Memorial Hall? And who is that man flying the skies with a big hammer calling himself a God? Jackson wondered if he should advise his parents to move away from New York. But after a moment of thought, Jackson pulled out his mobile phone and dialed a number. “Mr. Stark, for the safety of mankind, I think it’s necessary to discuss the developments of technology and advanced armors with you.” This is the story of a young man living in the world of Marvel who only wished to live a quiet and stable life but as fate would have it, fate had other plans for him. ……………………………………………………………Dear readers! Without any ads, maybe you will prefer .

Police officer, would you believe me if I say this is an Iyashikei game?—Translator’s Summary:Han Fei is a comedy actor who is down on luck.Things seemed to be turning for the better when he was given an expensive gaming helmet to a virtual reality game called Perfect Life, a soothing iyashikei (slice-of-life) game that heals one’s soul.Little did he know what he thought was heaven was actually a hell filled with terrifying ghosts and vengeful spirits.